You’ve may have heard the terms UX and UI before, but here’s the reality: many companies don’t fully understand what they are or whether they even have them. You might assume your product or service already delivers a great user experience, but without intentional UX and UI design, you could be losing customers without even realizing it. The good news? Once you understand what UX and UI actually are and why they matter, you’ll see exactly how they can transform your company’s success. 

Jennie Salamoun, owner of Integral UX & UI and industry expert, is hosting a 101 session that will demystify UX and UI, explaining what they are, how they complement each other, and why no successful product can do without them. Jennie co-founded Integral UX/UI, bringing over 15 years of expertise to the industry. As a Hokie who graduated in 2006 with a BS in Industrial Design, she has built her career around creating intuitive, user-centered design solutions.

Whether you’re a founder seeking investment, a product manager looking to scale, or a team aiming to boost customer loyalty, this session will show you how great design can drive business growth.